Positive for who?

From a trainingcentric “ethics” perspective, often positive reinforcement and negative reinforcement are placed in two different moral categories: a morally acceptable category for the first, morally questionable for the second. This distinction is indeed a commercial artifice, as all that is identified with the term “positive” exerts a greater attraction, within moralistic models of marketing.

You will learn at your own expense that in the long journey of life you will meet many masks and a few faces. – Luigi Pirandello